For students who want to become leaders in strategic communication, this is a multidisciplinary business programme that prepares you to excel in the digital economy.

Utilises consumer research to develop competitive and sustainable marketing strategies.

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Uses a scientific approach to make trading, hedging and investment decisions, as well as facilitating the risk management of those decisions. 

Gain a comprehensive understanding of digital technologies, digital business models and management tools to navigate the digital transformation frontier.

Makes an impact through new venture creation, leading corporate innovations, or spearheading business growth plans. 

Provides undergraduates with the skills needed to drive operational excellence and mange business operations in a wide range of sectors.

Trains undergraduates in various strategic management concepts, skills and competencies.

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Equips undergraduates with the relevant industry skills to be ready to take on a career in finance and related sectors.

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Presents undergraduates with the opportunity to gain evidence-based knowledge and skills for leading and managing people in organization.

Develops a basic understanding of issues such as climate change, marine pollution, the depletion of natural resources, and poverty.